What is a diamond simulant?Updated 9 months ago

Secrets Shhh is the home of the diamond alternative.

Our man-made white stones are what the jewellery industry calls diamond simulants. A simulation is a copy, and we copy only the best. Using the latest technology in diamond simulants, our superior quality stones are made in laboratories from the natural mineral base zirconium oxide, and is 5A+ garde Cubic Zircona, the highest grade available.

Our stones possess all the optical qualities of the finest quality diamonds unearthed. In fact, they are visibly whiter and brighter than most diamonds you’ll find mounted in your typical ‘middle market’ engagement ring. Even the naked eye cannot tell the difference between a Secrets diamond simulant and a mined diamond. Our stones are cut to the same exact proportions and standards demanded by the diamond industry to ensure for maximum fire, brilliance and scintillation. Our customers frequently remark that our diamond simulants have more sparkle than the average mined diamond. This is because of the superior clarity of our stones, plus the fact they’re cut just like a diamond, which means they will sparkle – a lot!

Secrets resonate with our customers because our jewellery is simply beautiful and does not cost the Earth. Our stones are proudly man-made and conflict-free. Their production has a lesser impact on the Earth plus they’re a fraction of the retail price of a mined diamond. We believe we offer the world a better beautiful.